Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting:
Answer to relevant QuestionsIs the family unit dead? We can think of college students living away from home as having a substitute “family.” Whether you live with your parents, with a spouse, or with other students, how are decisions made in your college residence ...Do you agree that de-individuation encourages binge drinking on campus? What can or should a college do to discourage this behavior? List three types of social power, giving an example of each. What are tweens, and why are so many marketers interested in them?
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