# Question

Marketing analysts have determined that a particular advertising campaign should make at least 20% of the adult population aware of the advertised product. After a recent campaign, 60 of 400 adults sampled indicated that they had seen the ad and were aware of the new product.

a. Find the approximate probability of observing y # 60 given that 20% of the population is aware of the product through the campaign.

b. Based on your answer to part (a), does it appear the ad was successful? Explain.

a. Find the approximate probability of observing y # 60 given that 20% of the population is aware of the product through the campaign.

b. Based on your answer to part (a), does it appear the ad was successful? Explain.

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