Marketing by the Numbers, discusses other marketing profitability metrics beyond the return on marketing investment (marketing ROI) measure described in this chapter. The following is a profit-and-loss statement for a business. Review Appendix 2 and answer the following questions.
1. Calculate the net marketing contribution (NMC) for this company.
2. Calculate both marketing return on sales (or marketing ROS) and marketing return on investment (or marketing ROI) as described in Appendix 2. Is this company doing well?

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Net sales Cost of goods sold Gross margin Marketing Expenses $800,000,000 C3P5000,00) $425,000,000 $70,000,000 Sales expenses Promotion expenses (100,000,000) General and Administrative Expenses $10,000,000 Marketing% salaries andesp yises Indirect overhead 0000 70000.000) $255,000,000 Net profit before income tax