Marketing communications objectives are diverse by nature, but a good campaign must have a specific focus. What

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“Marketing communications objectives are diverse by nature, but a good campaign must have a specific focus.” What does this mean?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:13 AM

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Marketing communications objectives are diverse by nature, but a good campaign must have a specific focus. What

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Integrated Marketing Communications Strategic Planning Perspectives

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