Marketing research firm GfK Roper and policy advisor Simon Anholt annually rank the 50 most admired nations globally. The United States has ranked at the top of that list in recent years. Their research shows that we can think of countries as being either primarily useful (competent, efficient, smart) or primarily decorative (stylish, sexy, attractive) or both.
a. List some nations that you take to be primarily useful and some that you believe to be primarily decorative. Which do you prefer?
b. Do you regard the United States as primarily useful or primarily decorative or both? Explain.

  • CreatedOctober 02, 2015
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