Marshall's grocery store has a small bakery that sells a variety of baked goods. The manager of

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Marshall's grocery store has a small bakery that sells a variety of baked goods. The manager of the bakery responsibility center has decided to sell a cup of coffee and doughnut combo at the low price of $1.75, as a means of attracting customers. The incremental cost of labor per combo sale has been calculated as $0.89, the variable cost of the doughnut is $0.37, and the variable cost of the coffee (including cup) is $0.42. What is the contribution margin for the combo? How does the manager think the combo will affect the bakery's responsibility margin?

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Financial and Managerial Accounting the basis for business decisions

ISBN: 978-0078111044

16th edition

Authors: Jan Williams, Susan Haka, Mark Bettner, Joseph Carcello

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