Question

Marwick Innovations, Inc. produces exercise and fitness gear. Two of its newer products require a finishing process that can only be completed on machines that were recently purchased for this purpose. The machines have a maximum capacity of 6,000 machine hours, and no other products that the company makes use these machines.
Sarah Jacob, the company's operations manager, is preparing the production schedule for the coming month and can't seem to find enough machine time to produce enough units to meet the customer demand that the marketing department has included in the sales budget.
Michael Stoner, the company's controller, has gathered the following information about the two products:


Required
a. Calculate the total number of machine hours needed to produce enough units to meet the sales demand for the two products.
b. How should Sarah allocate the 6,000 available machine hours between the two products so that Marwick maximizes its profits?
c. What total contribution margin will Marwick realize based on your answer to part (b)?
d. Sarah has talked with the marketing department about the situation and suggested that the company raise the sales price on the weight bench to $69 to reduce customer demand.
The marketing department believes that at the higher price, demand for the weight bench will drop to 5,800 units. How should Sarah allocate the 6,000 machine hours based on this new information? What total contribution margin will Marwick earn?
e. After hearing about Sarah's recommendation to increase the weight bench price to
$69, Scott Wilson, the sales manager, suggested that the company raise the price of the dumbbell rack instead. He believes that if the price is increased to $56, demand will fall to 2,000 units. How should Sarah allocate the 6,000 machine hours under Scott's proposal? What total contribution margin will Marwick earn?
f. Based on your answers to parts (c), (d), and (e), which action do you suggest that Marwick take?Why?


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  • CreatedFebruary 21, 2014
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