Mazda is trying to assess the performance of two manufacturers that could supply music systems for its
Question:
Mazda is trying to assess the performance of two manufacturers that could supply music systems for its vehicles. Using the information in the table below, determine which manufacturer Mazda should use?
Performance Evaluation of Brands
Issues | Importance Weights | Manufacturer A’s Performance | Manufacturer B’s Performance |
Sound | 0.4 | 5 | 3 |
Cost | 0.3 | 2 | 4 |
Delivery time | 0.1 | 2 | 2 |
Brand cache | 0.2 | 5 | 1 |
Total | 1 |
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