McDonalds is interested in your opinion of how they would stack up on a perceptual map against
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a. What does the result reveal about McDonald’s current positioning on these attributes, based strictly from your perception?
b. If possible, compare notes with others in your class. Do you find consistency?
c. In general, what opportunities for repositioning do you see for any of the brands to take advantage of current perceptions revealed on the perceptual map? What would they have to do to accomplish this repositioning?
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