Media plans should of course take a proactive stance with respect to customers. Explain how geo-targeting can

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Media plans should of course take a proactive stance with respect to customers. Explain how geo-targeting can be used in making a media plan more proactive with respect to customers.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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Media plans should of course take a proactive stance with respect to customers. Explain how geo-targeting can

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Geotargeting entails placement of advertising dollars ...View the full answer

Advertising and Integrated Brand Promotion

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