Merger and acquisitions ultimate success can be jeopardized if decision makers neglect the integration of activities, subsequent

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Merger and acquisition’s ultimate success can be jeopardized if decision makers neglect the integration of activities, subsequent strategic planning of company goals, extensive focus on issues such as reducing costs, ignoring the operational changes in tasks, and neglecting the customers, suppliers, and employees

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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