Metrics must focus upon customer needs and expectations. Explain the meaning of this statement. Why have customers

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“Metrics must focus upon customer needs and expectations.” Explain the meaning of this statement. Why have customers become more important for performance measurement? What role, if any, should customers play in developing supply chain metrics?
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Supply Chain Management A Logistics Perspective

ISBN: 978-0538479196

9th edition

Authors: John coyle, John Langley, Robert Novack, Brain Gibson

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