Mini-Case Analysis: Summarize the creative strategy behind Altoids Curiously Strong Mints campaign. Explain the critical elements of
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The brands original slogan was The Original Celebrated Curiously Strong Peppermi...View the full answer
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Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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