MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch

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MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch timing decisions. What forces lie behind this trend?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch

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A key element of global product launch strategy is the entry timing decision when should we laun...View the full answer

Global Marketing management

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