Question: Montgomery Ward a nationwide store chain advertised certain products as
Montgomery Ward, a nationwide store chain, advertised certain products as unconditionally guaranteed. When customers bought these products, however, the packages contained printed guarantees that had conditions attached. The FTC brought suit to enjoin this practice as being an unfair method of competition and deceptive advertising. Ward’s defense was that no one was harmed by this practice because it honored all guarantees as if they were as advertised. Is this defense a good one?
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