Morris Friedman was president of Tiny Doubles International, Inc. He sold business opportunities for Tiny Doubles Studios, which made small photographic statues of people for customers. Friedman was the primary negotiator with prospective buyers of these studio business opportunities. He advised buyers up front that the opportunities were not franchises, and, accordingly, he did not provide all of the information set forth in the disclosure rule on franchising, although he did provide full answers to all questions asked. Many businesses closed, however, because of lack of success. The FTC claims that Friedman violated its disclosure rule. Friedman disagrees. Decide. [FTC v. Tiny Doubles Int'l, Inc., 1996 Bus. Franchise Guide (C.C.H.) ¶ 10,831]