Question: Most consumers who require someone to perform various professional services
Most consumers who require someone to perform various professional services undertake research before making their selection. A random sample of people who recently selected a financial planner and a random sample of individuals who chose a stockbroker were asked to report the amount of time they spent researching before deciding. Can we infer that people spend more time researching for a financial planner than they do for a stockbroker? (Source: Yankelovich Partners.)
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