Movie companies routinely conduct market research when they produce high-budget films. If necessary, they will reshoot part of the movie when viewers say they do not like it. Some people oppose this practice: they claim that movies, or books, songs, plays, or other artistic endeavors should not conform to what the market wants, lest they sacrifice their integrity. What do you think?
Answer to relevant QuestionsComment on the growing practice of reality engineering. Do marketers “own” our culture and should they? Many college students “share” music by downloading clips from the Internet. Interview at least five people who have downloaded at least one song or movie without paying for it. Do they feel they are stealing? What ...Define hedonic consumption and provide an example. The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical? 1. Based on the principles of attention presented in this chapter, explain why this new wave of subway ads is expected to be so effective. 2. Using the same principles, what should the ads’ creators consider to avoid the ...
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