Question

MSI’s educational products are currently sold without any supplemental materials. The company is considering the inclusion of instructional materials such as an overhead slide presentation, potential test questions, and classroom bulletin board materials for teachers. A summary of the expected costs and revenues for MSI’s two options follows:


Required:
1. Compute the increase or decrease in profit that would result if instructional materials were added to the CDs.
2. Should MSI add the instructional materials or sell the CDs without them?
3. Suppose that the higher price of the CDs with instructional materials is expected to reduce demand to 32,000 units. Repeat requirements 1 and 2 under thisscenario.


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  • CreatedFebruary 27, 2015
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