Multi-channel strategy that provides more choice to customers has become a virtual imperative today for more and more firms. What are some of the key challenges firms face in pursing a multi-channel strategy?
Answer to relevant QuestionsHow does a management perspective of the marketing channel differ from some other views of the channel? What is the difference between channel strategy and logistics management? Susan Jensen, a marketing manager for a major consumer package goods manufacturer, is very upset with the sales results of the new oat bran cookies her company introduced three months ago. She believes that an important ...Contrary to some predictions, wholesalers have not died out. What has happened to wholesalers in recent years? Best Buy is by far the largest consumer electronics retailer in the world with sales of over $45 billion and almost 4,000 stores world wide. Best Buy enjoys tremendous power in the marketing channels within which it ...
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