Multinational enterprises do not formulate worldwide strategies but rather regional strategies. What does this statement mean and

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Multinational enterprises do not formulate worldwide strategies but rather regional strategies. What does this statement mean and how does it help us better understand international business?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:14 AM

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Multinational enterprises do not formulate worldwide strategies but rather regional strategies. What does this statement mean and

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MNEs see the world as a set of segmented markets with different factor conditions demand conditio...View the full answer

International Business

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