"My daughter is a newly appointed assistant professor at a school in North Carolina, and she recently was joking about how similar the development of courses is to the development of new products. In fact, she said courses have to be planned for and their marketing has to be just right. Even to using positioning as a concept. I wonder if you could take a new college course, tentatively titled using the Internet for Business, and show me how you could position that course, using each of the various methods for positioning a new product."