Name and briefly describe the nine elements of the communications process. Why do marketers need to understand

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Name and briefly describe the nine elements of the communications process. Why do marketers need to understand these elements?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:30 AM

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Name and briefly describe the nine elements of the communications process. Why do marketers need to understand

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The nine elements of the communication process are Sender The party sending the message to another p...View the full answer

Principles of Marketing

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