Name and describe the four product/market expansion grid strategies. KFC is now rolling out a new Kentucky

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Name and describe the four product/market expansion grid strategies. KFC is now rolling out a new Kentucky Grilled Chicken line to add to its traditional fried chicken lineup. Which growth strategy does this represent?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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Name and describe the four product/market expansion grid strategies. KFC is now rolling out a new Kentucky

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Principles of Marketing

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