Name two companies that you think would have success building a Facebook page. Why do you think they should choose to build a page? What type of content should each company place on its page?
Answer to relevant QuestionsWhat kinds of publicity would work best at a company that markets tractors, combines, and other farm equipment to farmers? Why would the publicity you suggest be effective? Discuss the relation of advertising objectives to marketing strategy planning and the kinds of advertising actually needed. Illustrate. Briefly discuss some of the pros and cons an advertising manager for a producer of sports equipment might want to think about in deciding whether to advertise on the Internet. Cite two examples of continuously selling above the market price. Describe the situations. What are the effective annual interest rates for the following cash discount terms: (a) 1/10, net 20; (b) 1/5, net 10; (c) Net 25?
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