NBA star Kobe Bryant has been able to rebuild his image after charged with sexual assault a
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As discussed in the chapter companies are always taking a risk when they hire a high profile athlete or celebrity as an endorser andor spokesperson The companies that had hired Kobe Bryant as an endor...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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