Nestle, the Swiss food conglomerate, has created a Nestle Seal of Guarantee that it puts on the

Question:

Nestle, the Swiss food conglomerate, has created a Nestle Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestle's motivations for adding or dropping its Nestle Seal of Guarantee stamp to the brand name?