New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict,
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New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict, suggest how the following companies and products might be affected by the Internet and digital technologies:
(a) Kodak cameras and film,
(b) American Airlines, and
(c) The Metropolitan Museum of Art.
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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