News Corporation is one of the worlds largest entertainment companies that includes Twentieth Century Fox films, Fox

Question:

News is one of the world’s largest entertainment companies that includes Twentieth Century Fox films, Fox Broadcasting, Fox News, the FX, and various satellite, cable, and publishing properties. The company provided revenue disclosures by its major product segments in the notes to its as follows:
For the Year Ended
June 30, 2009
Major Product Segments (in millions)
Filmed Entertainment .............. $ 5,936
Television ................. 4,602
Cable Network Programming ........ 5,580
Direct Broadcast Satellite Television ..... 3,760
Magazines and Inserts ............ 1,168
Newspapers and Information Services ..... 5,858
Book Publishing ............. 1,141
Other .................... 2,378
Total revenues ............... $30,423
a. Provide a vertical analysis of the product segment revenues.
b. Are the revenues of News diversified or concentrated within a product segment? Explain

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