Nissan Motor Company wanted to find leverage factors for marketing the Maxima model in the United States. The company hired a market research firm in New York City to carry out an analysis of the factors that make people favor the model in question. As part of the analysis, the market research firm selected a random sample of 17 people and asked them to fill out a questionnaire about the importance of three automobile characteristics: prestige, comfort, and economy. Each respondent reported the importance he or she gave to each of the three attributes on a 0-100 scale. Each respondent then spent some time becoming acquainted with the car's features and drove it on a test run. Finally, each of the respondents gave an overall appeal score for the model on a 0-100 scale. The appeal score was considered the dependent variable, and the three attribute scores were considered independent variables. A multiple regression analysis was carried out, and the results included the following ANOVA table. Complete the table. Based on the results, is there a regression relationship between the appeal score and at least one of the attribute variables? Explain.
Answer to relevant QuestionsProve equation. In the Nissan Motor Company situation in problem 11-21, suppose that a new variable is considered for inclusion in the equation and a new regression relationship is analyzed with the new variable included. Suppose that the ...In terms of model assumptions, what is the difference between a multiple regression model with k independent variables and a correlation analysis involving these variables? What is a response surface? For a regression model with seven independent variables, what is the dimensionality of the response surface? Use the data in Table 11-6 to run a polynomial regression model of exports to Singapore versus M1 and M1 squared, as well as Price and Price squared, and an interaction term. Also try to add a squared exchange rate variable ...
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