Nobody, and especially executives involved in channel management, could be expected to know everything about the foreign environments into which their firms’ channels extend. If this is true, what can they be expected to know about foreign environments?
Answer to relevant QuestionsWhy do customers expect more choice and flexibility as to how products and services are made available to them? How does a management perspective of the marketing channel differ from some other views of the channel? Growth in online retail sales has been outstripping conventional sales in retail stores. This online sales growth might be enhanced significantly by the latest online sales phenomenon of mobile commerce—shopping via mobile ...Economic, competitive, sociocultural, technological, and legal/political environmental variables operate throughout the world. Provide examples in terms of changes for any three of these categories in any country (or ...The motivation of foreign channel members can proceed in essentially the same way as in the domestic setting. Analyze this statement in terms of basic approaches versus actual methods and procedures.
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