Nonprofit organizations routinely rely on generous corporate donations, and it is common to name facilities after benefactors. The Nationwide Children’s Hospital in Ohio is no exception; its name recognizes the insurance company’s $50 million donation. Now the hospital is adding the Abercrombie & Fitch Emergency Department and Trauma Center and there is the Limited Too & Justice Main Lobby. Abercrombie & Fitch is notorious for its use of alluring young people. The Campaign for a Commercial-Free Childhood opposes this partnership. The group’s director commented, “Abercrombie & Fitch is really among the worst of corporate predators. A company with such cynical disregard for children’s well being shouldn’t be able to claim the mantle of healing. . . . And, personally, I find it very concerning that they named their hospital after an insurance company.” What do you think? Is this over the line, or does it matter where the money comes from so long as the result is beneficial?
Answer to relevant Questions1. Do you think UNICEF’s campaigns will be effective? Why or why not? 2. Guerrilla marketing tactics deliberately intend to “ambush” consumers in public places. Is this an effective marketing technique, or is it a ...If some forms of subliminal persuasion may have the desired effect of influencing consumers, do you think the use of these techniques is ethical? Explain your answer. Using magazines archived in the library, track the packaging of a specific brand over time. Find an example of gradual changes in package design that may have been below the j.n.d. Find examples of self-esteem advertising. Evaluate the probable effectiveness of these appeals—is it true that “flattery gets you everywhere”? List the three types of memory, and tell how they work together.
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