Norvell Lawn Care offers three lawn care services to its clients. The revenues and costs associated with each service follow:

Norvell wants to discontinue Full Service. The facility- sustaining costs are related to depreciation on the equipment and insurance and are allocated equally across all product lines. Cost of sales includes wages, gasoline, and lawn chemicals consumed. Should Norvell drop Full Service? Why?

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Full Service Revenues Cost of sales Product margin Facility-sustaining costs Profit $60,000 42,000 $18,000 20,000 $(2,000) Complete Service $72,000 43,200 $28,800 20,000 $ 8800 Minimum Service $48,000 25,000 $23,000 20,000 S 3,000