Now that GlaxoSmithKline has decided not to pay its salespeople based on number of prescriptions written, how

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Now that GlaxoSmithKline has decided not to pay its salespeople based on number of prescriptions written, how do you propose they motivate their salespeople? What motivational approaches do you recommend and why do you think they are appropriate?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:26 AM

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Now that GlaxoSmithKline has decided not to pay its salespeople based on number of prescriptions written, how

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Glaxo is basing pay on their technical knowledge the quality of servi...View the full answer

Marketing Management

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