Question: Observe the process of counter argumentation by asking a friend to
Observe the process of counter-argumentation by asking a friend to talk aloud while watching a commercial. Ask him to respond to each point in the ad or to write down reactions to the claims made. How much skepticism regarding the claims can you detect?
Relevant QuestionsMake a log of all the commercials shown on a network channel shows during a 2hour period. Assign each to a product category and decide whether each is as drama or argument. Describe the types of messages the ads use (e.g., ...What is the foot-in-the-door technique? How does self-perception theory relate to this effect? What is the difference between normative and informational social influence? What is the difference between an autonomic and a syncretic decision? Several men’s clothing retailers nationwide now provide free booze to their male clientele to encourage them to hang out in their stores. Is it ethical to encourage customers to become intoxicated before they shop?
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