Obtain The Coca-Cola Company's 2010 annual report either using the ''Investor Relations'' portion of its website (do

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Obtain The Coca-Cola Company's 2010 annual report either using the ''Investor Relations'' portion of its website (do a web search for Coca-Cola investor relations) or go to www.sec.gov and click ''Search for company filings'' under ''Filings and Forms (EDGAR).''
Required:
1. What was the total amount of intangible assets that the company reported at the end of 2010, and what was the amount of each component?
2. Do you think that the company has additional intangible assets that are not recorded on the balance sheet? Why? How would this issue affect your understanding of the company's financial Performance?
3. Consider the intangible assets with a finite life. What amount of intangible assets were purchased during the year?
4. Compute the estimated average useful life of the intangible assets with a finite life.
5. Why does the company amortize some of its intangible assets but not others?
Intangible Assets
An intangible asset is a resource controlled by an entity without physical substance. Unlike other assets, an intangible asset has no physical existence and you cannot touch it.Types of Intangible Assets and ExamplesSome examples are patented...
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Intermediate Accounting Reporting and Analysis

ISBN: 978-1111822361

1st edition

Authors: James M. Wahlen, Jefferson P. Jones, Donald Pagach

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