Question

Oceano T-Shirt Company sells a variety of T-shirts. Oceano presents the following data for its first two years of operations, 2012 and 2013. For simplicity, assume that all purchasing and selling costs are included in the average cost per T-shirt and that each customer buys one T-shirt.
REQUIRED
1. Is Oceano’s strategy one of value or cost leadership? Explain briefly.
2. Describe briefly the key elements Oceano should include in its balanced scorecard and the reasons it should do so.


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  • CreatedJuly 31, 2015
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