Of the four imperatives discussed in this chaptereconomic, political, quality, and administrationwhich would be most important to
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Of the four imperatives discussed in this chapter―economic, political, quality, and administration―which would be most important to IBM in its efforts to make inroads in the Pacific Rim market? Would this emphasis be the same as that in the United States, or would IBM be giving primary attention to one of the other imperatives? Explain.
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International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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