Of the three major environments in a situation analysis (internal, customer, external), which do you think is

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Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense? Why? What are some situations that would make one environment more important than the others?

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:06 AM

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Of the three major environments in a situation analysis (internal, customer, external), which do you think is

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Obviously all three environments are important Many will argue that the ...View the full answer

Marketing Strategy

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