Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with rapidly changing market and competitive situations? Discuss.
Answer to relevant QuestionsReview the McKinsey & Co. website. Are there indications that the consulting company is market-oriented? Discuss the conditions where a matrix-type marketing organization would be appropriate, indicating important considerations and potential problems in using this organizational form. Summarize and chart the current and future impact of the Internet on marketing processes and organization. Identify suppliers of marketing dashboard software on the Web. Does this type of decision support system replace management judgment on the most appropriate performance criteria for their businesses? Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?
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