Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with

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Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with rapidly changing market and competitive situations? Discuss.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:06 AM

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Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with

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All of the basic organizational approaches have their advantages But the combination approach see...View the full answer

Strategic Marketing

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