Question: On April 27 2012 Heidenreich was appointed as Beiersdorf s new

On April 27, 2012, Heidenreich was appointed as Beiersdorf’s new CEO. Is he the right person to lead Beiersdorf back to growth? What are the specific challenges Heidenreich inherited from his predecessor? What actions can he take to address them?

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  • CreatedSeptember 03, 2015
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