On September 30 2011 Google was generating increasing amounts of
On September 30, 2011, Google was generating increasing amounts of cash from operating activities each year and was unable to fully use it to grow the business. Hence, the levels of liquid investments were increasing so that cash, cash equivalents, and marketable securities comprised 62% of the company’s assets. What would you imagine Google’s management might have been considering as a means of using the cash and liquid investment assets?

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