Question: On Thursday May 28 2009 in a presentation to financial
On Thursday, May 28, 2009, in a presentation to financial analysts, the CEO of P&G announced a break from tradition. It would release Tide Basics, a value-oriented version of its leading Tide detergent. P&G holds the leading market share position in more than 40 consumer-good categories; most of its brands are premium, not value, brands. Just one year later, P&G announced that Tide Basics would be pulled from the market. What research might P&G have done prior to the introduction of Tide Basics to have avoided this error?
Relevant QuestionsHow does qualitative research differ from quantitative research?NCR Corporation, known as a world leader in ATMs, point-of-sale (POS) retail checkout scanners and check-in kiosks at airports, announced June 2009 that it would move its world headquarters from Dayton (OH) to Duluth (GA), a ...Distinguish between the following:(a) The relative value of communication an observation.(b) Nonverbal, linguistic, and extra-linguistic analysis.(c) Factual and inferential observation.The Casey Anthony murder trial garnered headlines around the world, not just for the gavel-to-gavel news coverage it received but for the ‘not guilty’ verdict on murder for the death of her daughter, Caylee. Casey was ...Design an experiment for the opening vignette.
Post your question