On your first day as a student marketing intern at the O-Tay Research Company, the supervisor hands

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On your first day as a student marketing intern at the O-Tay Research Company, the supervisor hands you a list of yesterday€™s telephone interviewer records. She tells you to analyze them and to give her a report by 5 p.m. Well, get to it!

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 02:02 AM

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On your first day as a student marketing intern at the O-Tay Research Company, the supervisor hands

Question:

Ron Mary Pam Isabelle 10 2 20 10 21 23 Designation Completed 20 30 5 19 Refused Ineligible 5 4 Bus Disconnected 0 Break-off 5 No answer 3 14 15 IR 4 NA

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The formula element letter designations have been added to the l...View the full answer

Marketing Research

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