On your first day as a student marketing intern at the O-Tay Research Company, the supervisor hands you a list of yesterday’s telephone interviewer records. She tells you to analyze them and to give her a report by 5 p.m. Well, get to it!
Answer to relevant QuestionsBecause we cannot easily calculate nonsampling errors, how must the prudent researcher handle nonsampling error? What is an “exception” and what is typically done with each type of exception encountered? How does parameter estimation for a mean differ from that for a percentage? Using examples, illustrate how a frequency distribution (or a percentage distribution) reveals the variability in responses to a Likert-type question in a life-style study. Use two extreme examples of much variability and ...What is considered to be a “small sample,” and why is this concept a concern to statisticians? To what extent do market researchers concern themselves with small samples? Why?
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