One controversial move by some marketers of major brands is to supply private label makers. For example,
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Manufacturers should feel free to sell private labels as a source of revenue versus national manufacturers should never get involved with private labels.
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Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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