One form of sales presentation is called a canned presentation. This means that a salesperson uses the identical presentation time after time. How would you evaluate such an approach? What are the advantages and disadvantages of this form of presentation?
Answer to relevant QuestionsExplain how your college or university uses marketing communications to recruit students. Explain the concept of momentum, and offer an account as to why momentum is important for a specific brand of your choosing With reference to the Marcom Insight segment that opened the chapter and in view of the detailed section on brand equity later in the chapter, explain why brand awareness is a necessary but insufficient indicator of brand ...Provide several examples of co-branding or ingredient branding other than those presented in the chapter. Assume you work for a company that is in the business of creating brand names for clients. One of your clients is a major automobile company. This company is in the process of introducing a new electric automobile to compete ...
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