One franchisee says franchising works because the franchiser gets its franchisees going, nurtures them, and at times, shoves them. However, the franchiser cannot make its franchisees successful. Success depends on how committed one is to finding the right franchise for himself or herself, on what each franchisee brings to the business, and on how hard he or she is prepared to work. Do you agree? Explain.
Answer to relevant QuestionsRobyn Vescovi, a former financial executive who recently became a Tasti D-Lite franchisee, offers the following advice to first-time franchisees: Do your work:• Research the brand (long- and short-term business model)• ...Explain why market research does not have to be expensive and sophisticated to be valuable. Describe how a small business owner could use connecting with customers at an emotional level for a competitive advantage. Discuss the factors entrepreneurs should consider before launching an e-commerce site. What competitive factors must the small firm consider when establishing prices?
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