One of Amazon.coms marketing strengths is the capability to collect and analyze customer purchase data. How does

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One of Amazon.com’s marketing strengths is the capability to collect and analyze customer purchase data. How does this add value to the company? From the customer’s perspective, is value added?

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Accounting Information Systems

ISBN: 978-1133935940

10th edition

Authors: Ulric J. Gelinas, Richard B. Dull

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Question Posted: Dec 15, 2014 10:31 AM

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One of Amazon.coms marketing strengths is the capability to collect and analyze customer purchase data. How does

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Amazoncom can use customer purchase relationships to identify products that ...View the full answer

Accounting Information Systems

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