One of the decisions facing managers illustrated in this chapter is whether to keep or drop an

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One of the decisions facing managers illustrated in this chapter is whether to keep or drop an existing product, service, or operating segment. The analysis presented indicates that if the costs avoided by dropping the product or segment exceed the contribution margin lost, then “drop” is the correct decision from a financial perspective. However, when companies such as General Motors or Chrysler decide to drop a major product, service, or operating segment, there may be non-financial consequences involving suppliers, creditors, employees, and customers.
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What non-financial consequences might General Motors or Chrysler face if they decided to drop their parts and service divisions and, instead, focus only on selling new and used cars?
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Managerial Accounting

ISBN: 978-1259024900

9th canadian edition

Authors: Ray Garrison, Theresa Libby, Alan Webb

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