One of the greatest problems in marketing research and other survey fields is the problem of non-response to surveys. In home interviews the problem arises when the respondent is not home at the time of the visitor, sometimes, simply refuses to answer questions. A market researcher believes that a respondent will answer all questions with probability 0.94 if found at home. He further believes that the probability that a given person will be found at home is 0.65. Given this information, what percentage of the interviews will be successfully completed?

  • CreatedJune 03, 2015
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